Design Ethos: We have a responsibility to our planet. We design, and produce with the user and nature in mind.

Cooperation: We cooperate with communities, NGOs, governments, and other enterprises to fulfill our values.

Adaption: Products and companies should adapt to the changing needs of consumers and the planet.

Transparency: Consumers deserve to understand the true impact of the products they consume. We aim to provide full transparency and measure our impact to empower consumers to make more informed purchases.

Creativity: Nature inspires our best ideas.

Wellbeing: Companies often sacrifice health for profit. We prioritize the health and wellbeing of our stakeholders and the planet.

Outdoor Activism: Outdoor recreation and activism should be one in the same; people protect the things they value. The more time we spend outdoors, the harder it is for special interests to exploit natural spaces. So get outside.

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